 
            
            
            Quality, well-written content will appeal to your customers - and the search engines.
         
 
         
         
            You want your website to be found
         
            We hear that phrase from most of our customers.  They want their website to
            be found when people search for their type of business.  The best way to achieve
            a high ranking with the search engines is to have high quality content - and the
            more of it, the better.  Aside from that, there are things to do when designing
            the website that will make it friendlier to the search engines.
         
            Search Engine Optimization is more art than science
         
            Foothills Data websites are designed to be friendly and accessible to the search
            engines.  We use the latest techniques for appealing to search engine 'crawlers'
            and update our design strategy on an ongoing basis.
         
            Your keywords are the key
         
            We'll help you find the perfect keywords to lead visitors to your site. Search Engine
            Optimization involves using your keywords in your pages, apt title tags, descriptive
            meta tags - for every page of your site. Most important is the adept use of keywords
            in the copy of your website. Quality, well-written content will appeal to your customers
            and will also attract the interest of the search engines.
         
         
            Flashy graphics and complex designs mean nothing to the search engines
         
            Search engines overlook complex, showy graphics and ornate page designs. They focus
            on the text on your site to determine how to rank it. Your visitors also need clear,
            concise text to decide if your products or services are right for them.
         
         
         
            
               
                  How can I make sure that my website gets found when people search for my kind of
                  products and services?
            
            
               
                  Quality content, and plenty of it.
               
                  There is no substitute. Make sure your site is well-written with quality, usable
                  information for your target audience.
               
             
            
               
                  The right keywords and correct page structure.
               
                  Make sure your pages (meta tags, titles, keyword density, alt tags, filenames, etc.)
                  are structured in a way recommended by Google and other search engines.
               
             
            
               
                  Back-links and
                  
                  Pay Per Click
               
                  The more websites that link to your website, the higher your site will rank with
                  search engines. Pay per click advertising gives you greater control over the searches
                  that return your site.