More is not always better. Foothills designs sites that are simple, clean, user-friendly
- and very effective.
Simplicity.
Simple pages are easier to navigate, faster to load, and less likely to irritate
the visitor. The typical site visitor is looking for information about your business,
organization, products or services. He or she is not usually interested in complex
web graphics. Like a fine set of clothes, your website should draw attention to
your business, not to itself.
User Friendliness.
The site visitor shouldn't have to think too much about how to find what he or she
is looking for on the website. The important stuff should be readily apparent from
the first page. Especially your phone number, business address, and email information.
Minimal Special Effects.
Many website design companies create Flash animation for their websites for the
sake of Flash animation. We do not. Any animation or special effects you see on
our websites has to contribute to the overall effectiveness of the website in promoting
your business or organization.
Accessibility.
Foothills websites are designed to work smoothly on a wide variety of screens, using
the most popular browsers such as Internet Explorer and Firefox. Sometimes a download
or plug-in may be required, but you'll probably already have them: Adobe Acrobat
Reader, Adobe Flash, and Microsoft Silverlight are the only plug-in's our sites
ever need.
For a better understanding of our design philosophy, refer to Steve Krug's classic
book,
Don't Make Me Think.